Having a few sponsors is great.  But even better is having a whole bunch of sponsors.

The Woolly is extremely thankful that we have a broad support in the community.  All of these local businesses see what the Woolly does for the community.  It would be awesome if you are in the need of any of these products and services if you can show them what the community can do for them.

Sport and Citizen Level Sponsors


MidWestOne Bank

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One of our founding sponsors and they have partnered with us since the very first Woolly Race.  They are a full-service bank with branches all over the Midwest.  Checking, saving, mortgages, etc... if you need it, they have it.  You will receive unmatched customer service and you will be supporting a bank that works hard to make every community that they are in a better place to live.


Edward Jones Financial Advisor - Matt Fisk

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As an Edward Jones financial advisor, I believe it’s important to invest my time to understand what you’re working toward before you invest your money. It's also important to understand the level of risk you're comfortable accepting when investing so we can balance it with the steps necessary to reach your long-term goals.

Whether you're planning for retirement, saving for college for children or grandchildren, or just trying to protect the financial future of the ones you care for the most, we can work together to develop specific strategies to help you achieve your goals. We can also monitor your progress to help make sure you stay on track or determine if any adjustments need to be made. Throughout it all, we're dedicated to providing you top-notch client service.

But we're not alone. Thousands of people and advanced technology support our office so we can help ensure you receive the most current and comprehensive guidance. In addition, we welcome the opportunity to work with your attorney, accountant and other trusted professionals to deliver a comprehensive strategy that leverages everyone's expertise. Working together, we can help you develop a complete, tailored strategy to help you achieve your financial goals.


The "City of Trails" St Croix Falls, WI

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Host City of the Woolly Trail Network, aka WOOLLYLAND

Come back to St. Croix Falls on June 9 for the "City of Trails Trail Run".  1K, 5K, 10K and  half marathon.  Enjoy more of the great trails in St Croix Falls, but no wheels this time, just your feet.  You will love the challenging and picturesque course so much that you will return to enjoy these trails at a slower speed throughout the year.


Penn Cycle - The Best Family Bike Shop in America

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Penn Cycle has been sponsoring the Woolly since the beginning...and lots of other great events throughout the area, like Thursday Night Races at Buck Hill.  It is the bike shop for all your cycling needs.  7 locations in the Twin Cities, so Penn Cycle is convenient for everyone!


CWS Security Watch - Your Eyes While You're Away

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Security Systems, In-Person Property Protection, Security Cameras, Remote Security & Automation, and Medical Alert.  Covering Western Wisconsin and Eastern Minnesota.

This is a locally owned and operated company that is rapidly expanding due to great products and excellent service.  Give them a call to protect your home or cabin.



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When it comes to your roof, don't just trust anyone. Our team of GAF certified technicians at Marek Roofing LLC of Dresser, WI is all you need to take care of all your roofing needs. We install a GAF 50 year non-prorated warranty shingle. Quality workmanship with exceptional service and reputation. You’ll be glad to know that our services come with a 12-year warranty on workmanship. We have an A+ Rating with the better business bureau.


Singletrack Mortgage

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As a residential loan officer for over 12 years, your mortgage solutions are my specialty.  We offer a large variety of financing options for all, from first-time home buyers to seasoned investors.  Our in-house processing, underwriting and funding creates a seamless path from application to closing table.  Your time is valuable, and every situation is unique. It is not your responsibility to understand your options, it is mine.  Start your education now with a free phone consultation.  I look forward to being your loan officer!


Kinisi Institute

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We have been lucky to partner with our local hospital, St Croix Regional Medical Center, for a long time.  This year they are sponsoring us through their exciting Sports Medicine arm.  If you want to be sure your body is running in tip-top shape, you should check out the Kinisi Institute.

The Kinisi Institute was designed to make a real difference in your life. As a true musculoskeletal hub, we provide you with a level of care surpassing the norm. Our purpose is to bring you a unique, interdisciplinary, team-based model of care that offers you the leading services and treatments you need delivered by highly trained experts—all under one roof.


The Dalles House

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GOOD FOOD, GOOD PEOPLE, GOOD TIMES!!  The Dalles House is the "go-to place" in St. Croix Falls for a refreshing post-ride beer and a great burger.  Located right at the intersection of Hwy 8 and Hwy 35, it is just minutes from the Woolly trail head.

Also, the Dalles House Coffee Shop in downtown St. Croix, is the place to start your morning before a ride or to grab a great lunch or post-ride coffee.  2 locations, but always a great experience!!


Olson Power & Equipment

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See those great Can-Am Side-by-Sides being used by the race staff?  You can buy those exact machines at Olson Power.

At Olson Power & Equipment, Inc., we carry only the leading brands in the industry. This way we know our customers are getting the best bang for their money! Brands that we carry include Can Am, Echo, Ferris, Gehl, Grasshopper, Honda Power Equipment, Jonsered, Kubota, Land Pride, Simplicity, Ski Doo and more.

Dedicated to providing our customers with quality products, affordable prices and the best customer service around, our team at Olson Power & Equipment, Inc. looks forward to helping you. Located in North Branch, we service many surrounding areas including Cambridge, Isanti, Lindstrom, Osceola, Pine City, Princeton, St Croix Falls and more! Call or stop in today; we look forward to hearing from you.



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Great equipment, wonderful classes, enthusiastic instructors and incredible workouts: Wild River Fitness has what you’d expect from a fitness center, but it is so much more than a gym. We provide benefits for children, teens, families and seniors.

As a member of Wild River Fitness, you'll have access to fitness equipment, health seminars and fitness experts that go right to the heart of improving your health and the health of our community. Come to Wild River Fitness, meet our staff and tour our facility today!


Valley Sweets - Candy and Ice Cream Shop

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What is EVERYONE'S favorite way to replace those calories burned during a good ride?  Ice Cream, of course.

Valley Sweets has quickly become the place to indulge your sweet tooth in downtown St. Croix Falls with an amazing selection of Award Winning Ice Cream, hand made waffle cones, and the greatest selection of candy you have seen in a long time.

Grab some ice cream and walk down to the overlook and enjoy the beauty of the St Croix River Valley.  Your first visit will never be your last.

We are excited to have Valley Sweets as a first time partner in 2017!!


St Croix Festival Theatre

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St. Croix Festival Theatre’s mission is to make the arts welcoming to all people as an essential part of their well being and for the vitality of the community. It was founded  to provide St. Croix Valley residents and visitors to this scenic region with highest quality of live professional theatre. In the years since, Festival Theatre has produced more than 100 plays for more than 200,000 St. Croix Valley residents and visitors.

We are excited to have St Croix Festival Theatre back as a partner in 2018!!


Steven L McCormack, DDS Family Dentistry

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Steve has been an active member of the community for over 25 years.  He is a great dentist that truly cares about his patients and he has build a skilled team in his office.  He isn't just a great dentist, but he is a silent sports enthusiast as an active skier and cyclist.  Please consider him for all you family's dentistry needs.

We are excited to have Steve McCormack, DDS back as a partner in 2018!!


Genius Of Fun

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Woody is the man that challenged Keith Velaski and Mark Fisk to host a mountain bike race.  That challenge developed into 12 years of mountain bike racing, the founding of the Woolly Bike Club, 9+ miles of singletrack, etc...., etc...., etc...  Plus Woody teamed up the club a few years ago to offer great kid's events at the race venue through Spring Awakening, a celebration of Spring that Woody organized.  He has been with us since the beginning and he keeps helping us be better...plus he puts on TONS of other great events throughout the area and throughout the year.

For 20 years Genius Of Fun (Woody McBride) has been a full service Pro Sound, Light & Event Producer based in the Twin Cities/St Croix Valley producing St Paul Oktoberfest, TC Burger Battle and numerous city festivals and countless shows at First Avenue.


RIDGE SUPPLY - The Stoke Lives Here

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SHAKE THE DUST.  It is hard to believe it has been two years since September 15, 2014.  That day, I was hit from behind by a pickup truck traveling at 55 mph while on a solo training ride.  It put a bunch of things into perspective for me.  Realizing that nothing was a given in this life, I chose to pursue a passion of creating the cycling apparel that swirls in my head.  I was reimbursed for the pieces of kit lost in the accident... I invested those few hundred dollars in THE SKYLINE ORIGINAL... the first socks landed in late July of 2015.

The name RIDGE SUPPLY is named after both my son, Ridge, and my home Blue Ridge mountains.  The Blue Ridge is home to some of the best cycling terrain in the world.  If you have been fortunate enough to take in that view or ride those roads and trails, it stays with you forever.  Our first offering THE SKYLINE sock is homage to those shades of Blue.

RIDGE SUPPLY is striving to produce the finest cycling apparel to help provide WATTS FOR THE SOLE.

We are excited to have RIDGE SUPPLY as a first year partner with us for the 2018 season!!


County Cycles, ATV and Rokon

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We are a True Off Motorcycle Dealer with the World Class Leading TM Motorcycles as our flag ship lines. TM offers you motorcycles in MX and off-road racing from 85cc-450cc,  two and four-strokes. Plus,  our "work horse" motorcycle, the world renowned ROKON 2-wheel drive Moto-Tractors!

We are now proud to offer the Wolftrax Fat Tire Bicycle line-up to complement our racing motorcycles.

Another new addition is UBCO Electric Motorcycles.  Two wheels, two motors, no gas, no noise.  The UBCO 2x2 will redefine how you ride, work and play.

County Cycle has Off-Road Motorcycle's and Bicycles for all ages and abilities.  Everything is priced on principle, not profit! We want everyone to enjoy the countless benefits of Off Road Motorcycles and Bicycles.  County Cycle Pitstop also stocks many OEM parts and aftermarket parts to complement our off road and MX motorcycles and ATVs.


Bike Jacket

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Protect your two-wheeled investment

Corroded chains, stuck cables, and pitted disc brakes wreck your ride and your bike. Bike Jacket is an easy, simple way to protect your bike from the elements that could damage it.

Avoid road crud

Bikes are often on the back of a vehicle being transported somewhere. Driving along the road less traveled can be great—but what dirt and gravel do to bike components is no good.

No more hassling with offhand solutions

Hey, we’ve been there and done that. We’ve messed with plastic bags that flew off on the road and other crazy mishaps. You want to spend your time biking and not hassling with protecting your bike on the road. That’s why we created Bike Jacket! Easy, fast and effective.



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FOUNDED in 1972, Northwire is a privately held contract manufacturer reaching an international market. We are your premier partner for the design and manufacture of custom technical wire and cable, retractile cords, cable assemblies, connectors, and harnesses for diverse applications in life sciences, energy, aerospace/defense, industrial and more. NWI leverages professional certifications in Six Sigma®, Lean, Project Management and the American Society for Quality to optimize design, manufacturing and quality to achieve the highest quality and shortest lead times for any volume.

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